Virgin StartUp
50/50 pledge
The Brief
To position Virgin StartUp as the voice for entrepreneurs and their go to brand by delivering a fresh, exciting conversation about entrepreneurship and raise awareness of the exciting and purposeful parts of the Virgin brand that support entrepreneurs.
Solution
Responding to the gender inequality within the start up landscape, Full Fat worked with Virgin StartUp to create the 50:50 pledge to support female entrepreneurs as equally as men in 2020.
Full Fat developed tailored news and bespoke features media angles that would shine a light on the current in-balance and the organisation’s aim to address the issue. Angles focusses on the appointment of a new leadership team, the 50/50 pledge announcement and hyper-targeted case study profiles.
Results
40+ earned editorial across digital and print media
170+ mentions within editorial
500+ million media reach via Forbes / CNBC / BBC / The Sunday Telegraph / The Independent / Business Matters and more
More Case Studies
