John Lewis & Partners
Oxford Street Rooftop Activation
The Brief
Full Fat were briefed to raise the profile of the high street retailer’s flagship store activation, engage a wider audience of Millenials and Gen-Zs and drive footfall across four seasons.
Solution
Full Fat developed high reaching PR campaigns and helped curate four stand out launch events that positioned the roof as one the hottest seasonal tickets in London.
The agency assisted in partnerships and event concepts that would create talking points throughout each season.
A consistent swell of coverage across major titles helped to keep the roof front of mind for consumer and drove traffic to the roof and flagship store.
Results
100+ media + influencer attendees per launch
700 million media reach across four activations
215+ Earned editorial via Evening Standard / Time Out / ITV / Telegraph / The Nudge / Secret London / Harper’s Bazaar / The Independent / Stylist / Hello / Elle + more
200+ organic influencer content
Footfall+ consistent uplift across each season
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