Puttshack

Putt For Pride

 
 
 
 

The Brief

A proud LGBTQ+ supporter, retained client Puttshack asked us to help the brand support Pride Month more meaningfully in 2023.

Solution

We teamed up with our former pro-bono client and trans-led charity Not a Phase, for Putt for Pride.

The concept was easy, throughout June, every hole in one scored across each of Puttshack’s four sites it would donate 5p to Not a Phase, with the aim of raising £10,000 to help uplift the lives of trans+ adults in the UK. 

We worked with Shell Rowe, the perfect partner kick things off with a brunch, for which we invited a series of influencers down to create content.

All activity was backed up by a press office that secured earned editorial.

 Results

  • £10K raised for Not A Phase

  • 68.5M earned media reach

  • 776K influencer reach

  • 1.6M social content reach

  • 71M total campaign reach

  • Editorial secured in Time Out, Metro, Hello!, Country & Townhouse & more

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