Junkyard Golf Club - LDN

The Brief

Full Fat were appointed to launch Junkyard Golf Club’s first permanent site in London as the brand moved from it’s well-loved temporary Brick Lane location.

The launch had to drive mass awareness and continue to assert Junkyard Golf Club’s position as leaders in the social leisure market, with a growing number of competitors having recently launched across the capital.

Solution

Full Fat worked closely with Junkyard Golf Club to host an unmissable launch party that would establish the new site as the hottest new ticket in London.

Press, influencers and tastemakers were invited to celebrate with performances from Artful Dodger, fortune tellers, cocktails, photo opps and plenty of golf.

To raise anticipation for the opening, a consumer media campaign secured previews and news across all key London and lifestyle titles.

A targeted trade drive and national features ensured that the brand was front of mind in the industry.

Results

65k+ ticket buyers over launch month
8% increase in sales vs previous year and site
58 million earned editorial reach via MTV / Grazia / Time Out / The Telegraph '/ Rinse FM + more
1.3 million influencer reach
150 media and influencers in attendance