Atopia — Full Fat

The Brief

Low alcohol spirit Atopia wanted us to secure brand fame as a gin alternative amongst an audience of female moderators and wellbeing enthusiasts. With taste credentials on par with premium gins, we needed a way to make Atopia accessible.

The Solution

We knew attitudes towards wellbeing were changing and that the self care conversation in 2020 was up 344% compared to the previous year. Using this insight we identified former Saturdays star and mental health advocate Frankie Bridge as the ideal partner to communicate the benefits of moderation and as a relatable figure to help to challenge the taste perceptions of low alcohol.

With ambassadors onboard we developed a PR and Social campaign that tapped into moderation occasions and then created influencer content that demonstrated the ease in which Atopia can be swapped in for gin to make the A&T.