Roust
Consumer PR, Trade PR (including travel retail), Influencer Activity, Brand Partnerships & Activations
The Brief
To deliver communications strategies for Roust’s family of brands, each with their own individual challenges, goals and audiences, whilst continuing to drive the umbrella premium narrative.
Solution
We worked closely with brand managers in the UK and other leading markets to devise strategies for Russian Standard Vodka Gold, Platinum, Original, Zubrowka Bison Grass Vodka, Zubrowka Biala and Gancia Prosecco.
Each brand over delivered against KPIs and most notably Russian Standard Original, which became the No. 1 Russian Vodka in the UK and established the UK as the brand’s leading market.
Results
“Full Fat are an extension of our team, they have their fingertips on every element of culture which cannot be rivalled.”
Rebecca Heathcote, Global Brand Director, Russian Standard Vodka
32 cultural partnerships delivered 2018-2020
18 industry events brokered and delivered
20,000 pieces of earned coverage since 2014
250,000 consumers trialed Jan 2016 - Jan 2019
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