Blue Tit — Full Fat

Challenge

Full Fat were challenged to position Blue Tit as sustainable thought leaders in each of their salon neighbourhoods. We achieved this through strategic positioning and partnerships whilst highlighting their new afro & textured hair services across press and social

What we did

Partnering with local neighbourhood brands like Five Points Brewing and Dalston Superstore, Blue Tit established itself as a supporter of local businesses in the area. We used social content creation and giveaways to drive following and awareness.

Larger collaborations include global brands such as LIME Bikes X Blue Tit pop-up Helmet Hair salon in King’s Cross to encourage helmet usage by advising on styles to reduce helmet hair.

Other notable launches for Blue Tit include new services for afro & textured hair in a bid to become a more inclusive salon.

Results

106 Pieces of earned editorial, incl. Elle, The Guardian, Refinery 29 & Grazia
545M+ Total reach
6 Partnerships brokered, including. Lime Bikes
15% Year-on-year sales growth
2.6M+ Influencer reach from 53 visits

ANDI Hinteregger, CO-FOUNDER, BLUE TIT

“Working with Full Fat has helped us become a leader in the sustainable salon space + position us as a lifestyle brand. The team understands our brand ethos and delivers strategic partnerships, stand-out press coverage, and influencer partnerships.”