Defected & Glitterbox Virtual Festivals

The Brief

In the run up to lockdown, as venues were preparing to close and events and festivals were cancelling, Defected took what they do best online with their first Virtual Festival live stream. They needed a communication partner that would help spread the word and sustain this new model during the pandemic.

Solution

Full Fat worked quickly to secure high level media placements that would see Defected as a pioneering record label redefining entertainment during the pandemic.

The launch success ignited a series of virtual festivals, which Full Fat took to the masses via previews and features around the rise of virtual events, placing Defected and Glitterbox at the heart of the conversation.