Nc’nean
Anticipation building, Brand awareness, Strategy, Positioning, PR, Influencers, launch creative
The Brief
We started working with Nc’nean in 2018, two years in advance of the whisky being available. There was no awareness of the distillery, founder or brand at all, no notable connections to the whisky world and a limited budget.
Solution
Our objective was to build anticipation in advance of the whisky launch in 2020, we positioned the brand as innovative, sustainable and a gender diversity leader in the category. By doing so we brought a new audience to whisky, utilising the female founder and created such great momentum that the whisky sold out on release.
“Full Fat have had a huge impact on Nc’nean’s growth”
Annabel Thomas, Founder
Results
600% + sales target selling out batch 06. of the whiskey
500 + applicants for women in whiskey apprenticeship
3 billion reach across 26 months
$53,000 paid for the first bottle of Nc’Nean, setting a world record
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