PRIVACY POLICY

 

ABOUT OUR PRIVACY POLICY

Gold Top Media LTD, trading as Full Fat, is committed to protecting your privacy and handling your personal data with transparency and care. This policy explains what information we collect, how we use it, how we keep it secure, and your rights regarding the personal data we hold.

This policy applies to anyone whose data we process, including journalists, influencers, clients, potential clients, individuals associated with client projects, suppliers, partners, collaborators, event attendees, and anyone who interacts with us professionally. 

WHO IS FULL FAT

Full Fat (whose registered business name is Gold Top Media LTD, registered address is 71 Fanshaw Street, N1 6LA and registered company number 07866135) is an agency working in the Public Relations industry and provides PR and Social Media services to its clients. Full Fat is a ‘data controller’ in respect of the personal information that it collects and stores from journalists and social media influencers (influencers). 

WHAT PERSONAL INFORMATION DO WE COLLECT?

We may collect and store the following types of personal information when you interact with us or when it is provided as part of our work:

Journalists and Influencers

  • Name

  • Email address

  • Telephone number

  • Social media handles

  • Postal address

  • Professional interests and preferences

  • Notes relevant to communications or collaborations

Clients and Client Contacts

  • Name

  • Job title or role

  • Company name

  • Email address

  • Telephone number

  • Business address

  • Contractual, project or billing information

  • Communication preferences

  • Any other information required to manage the client relationship or deliver contracted services

Individuals Connected to Client Work

These can include partners, suppliers, spokespeople, stakeholders, talent, venue contacts, retailers, customers or collaborators:

  • Name

  • Professional contact details

  • Role and relationship to the project

  • Communication history

  • Logistics and operational information (for example event details, attendance lists, delivery information)

  • Consent information where required

 General Interactions

  • Information you send us via email or forms

  • Attendance details for events or activations

  • Photos or video content only when you have given explicit consent

  • Any information needed for operational, legal or compliance purposes

We do not collect sensitive personal data unless it is provided with explicit consent and for a valid purpose.

HOW DO WE COLLECT PERSONAL INFORMATION?

We collect this personal information by the following means:

  • Directly from you when you contact us, sign up to something, request information, attend an event, or engage in a professional capacity

  • From clients who provide personal data of their own contacts, stakeholders or collaborators as part of project delivery

  • From publicly accessible sources such as company websites, LinkedIn, press databases or social media when relevant to our work

  • Through our day to day communication, project management and service delivery

WHY WE COLLECT PERSONAL INFORMATION

We use personal data only when necessary and for legitimate business purposes, including:

For Journalists and Influencers

  • Sharing news, press materials, event invitations and opportunities

  • Managing professional relationships

  • Sending materials, samples or content at your request or with your consent

For Clients and Individuals in Client Work

  • Providing PR, marketing and communications services

  • Managing projects, campaigns and deliverables

  • Coordinating logistics, partnerships and operations

  • Sending materials, samples or assets

  • Communicating about work, meetings, approvals and decision making

  • Contractual, financial and administrative management

  • Compliance and legal requirements

Internal Operations

  • Business development

  • Supplier and partner management

  • Record keeping and auditing

  • Improving our processes and communications

We rely on legitimate interests, performance of a contract, or your explicit consent depending on the context

How We Store and Protect Your Data

We take appropriate technical and organisational measures to secure personal data, including

  • Restricted access to internal systems

  • Password protected platforms

  • Secure cloud and email environments

  • Data minimisation practices

  • Secure disposal of records no longer required

  • Confidentiality obligations for all staff and contractorsOnly authorised team members or approved service providers have access to your information when necessary to perform their roles.

Data Sharing

We may share personal data with trusted third parties when required for service delivery, such as:

  • Partner agencies

  • Courier and logistics providers

  • Photographers, videographers or production teams

  • Venues, event partners and suppliers

  • IT and software service providers

  • Consultants working on a project

We ensure all partners uphold equivalent standards of data protection.

We never sell personal data and do not share it beyond what is required for legitimate business or legal purposes.

Data Retention

We keep personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal, regulatory or contractual obligations.Once no longer needed, data is securely deleted or anonymised.

YOUR ACCESS TO YOUR PERSONAL INFORMATION

You have the following rights regarding your personal data:

  • The right to access the personal data we hold about you

  • The right to request correction of inaccurate or outdated data

  • The right to request deletion of your data when applicable

  • The right to object to certain types of processing

  • The right to withdraw consent if consent was the basis for processing

  • The right to request restriction of processing in certain circumstances

You can make a request by emailing info@wearefullfat.com or by opting out of marketing materials via the unsubscribe links included within these materials.

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This privacy policy was last updated October, 2025.