Cultural Resonance Index
How can you guarantee your campaign will cut through the noise of daily life, when every other brand is also vying for consumer’s attention?
In a world obsessed with data, brands have a wealth of insights to target consumers and measure the impact of campaigns. From social media habits to sentiment, reach and impressions to the archaic AVE, there is no end to numbers that can be crunched.
All of this information can help you ensure your campaign is seen by the right people but how can you guarantee that they will give a s*** when they see it?
We believe that to truly connect with audiences you need a story that will resonate with them. That’s why we created the Cultural Resonance Index®, a game‑changing method of measuring how deeply your campaign will connect with its target audience.
We help brands develop campaigns built on five pillars: Impact, Culture & Behavior, Emotion, Audience Values & Habits and Relevance.
The result is campaigns that culturally resonate, positively impact audiences’ lives, build long-term brand affinity and grow salience.
Test your campaign and take the short five‑minute survey below to find out which areas you need to improve to achieve cultural resonance.
