Field Day - 2019 — Full Fat

The Brief

Full Fat were briefed to positively communicate the Field Day second move in two years to a new site in North London. The move was to be presented as an evolution of the festival and continue to push it as one of the country’s most forward thinking music events on the calendar.

Solution

Full Fat brokered 360 partnerships with revered media and brands that would engage key target audiences via ongoing digital content, advertising, social and on-site activations including Boiler Room and Resident Advisor.

An influencer campaign secured attendance from aligned tastemakers and micro-influencers to share the experience through their network and get London talking.

Activity was supported by a pro-active press office that secured key placements across news announcements, major festival guides, previews and features.

Results

380+ earned editorial across digital and print media
64 million media reach
8 content partnerships with Boiler Room / Time Out / Guardian / Crack / Dazed / I-D / Resident Advisor / Fact
300+ media and influencers in attendance