Poretti La Grande Tavola

The Brief

Full Fat was briefed to develop an activation for Poretti’s ‘Made For The Table’ campaign. The ask was a scalable activation with the beer and food at its centre, delivered with premium execution. The idea? ‘La Grande Tavola’ - the ultimate alfresco dining experience pairing fine food, great company and ice-cold Poretti.

The Solution

We developed a series of consumer events with one huge social moment to kick things off, inviting tastemakers and media to come together, break bread and enjoy a beer (or two) against the backdrop of the Cornish coast. We collaborated with influencer and TV personality Laura Jackson to host & curate the occasion, known for her table-scaping prowess, with renowned Hidden Hut chef Simon Stallard serving up mouthwatering food.

Full Fat produced the whole event and got the word out via social, press office and influencer amplification.