Candy Kittens
Press Office
The Brief
Candy Kittens had never outsourced PR before they met Full Fat. Having previously had alot of success through its founder’s profile and influencer network, they needed to level up sales over Christmas with a new ecommerce store and big financial targets.
Solution
We worked with the Candy Kittens team on key products to market via Christmas gift guides with a digital first approach in order to drive sales to their ecommerce site.
We focussed on two NPDs and got to work via gifting, product placement and broadcast sell ins to land mass coverage.
Results
Biggest sales period for the brand
Sold out advent calendars with 10K sales
233M earned editorial reach
Editorial secured in Saturday Kitchen, GQ, Glamour, Women’s Health & more
“It was phenomenal - we had a bigger weekend than Black Friday last year and saw an increase of 25% across our weekend traffic. SUCH a great job!
Diogo Pestana, Digital Marketing Manager
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