Boxpark Croydon — Full Fat

The Brief

Raise awareness and drive footfall to BOXPARK’s new site in Croydon and position it as a leader in innovation and regeneration as well as a major destination in London for the best food, drink, music and culture.

Solution

Full Fat collaborated with BOXPARK Croydon to create a stand out two day festival headlined by Eskimo Dance, followed by a bespoke NME partnership that saw the publication lead the second day to engage an influential audience of millennials and the local community.

In addition to the festival, Full Fat raised awareness of the stand alone food offering BOXPARK Croydon had curated, hosting the first ever “BOXQUET”. Local ambassadors, businesses, media and influencers enjoyed a dish from each of the 30 different restaurants all in one sitting. Full Fat created a launch photocall with the Mayor of London and BBC Radio 1 Xtra’s Sian Anderson delivering mainstream media headlines.

Over the months following, Full Fat led a press office and influencer programme focusing on BOXPARK’s food and drink offering to ensure continued awareness and footfall.

Results

250 influencers and media attended the launch festival
3,774 attended the launch festival
360 million reach
187 pieces of coverage including Metro, Evening Standard, NME, BBC, Sky, The Times
500 influencers, journalists, and local businesses attended ‘Boxquet’
2 awards; Retail Week’s Interior Awards, and Restaurant & Bar Design Awards in 2017

“Foodies of Croydon, get ready to celebrate.”

Time Out

“A two-day music festival featuring some of grime’s biggest names and up-and-coming rockers has been announced for the opening of Croydon’s Boxpark next month.”

Croydon Advertiser

“When Boxpark launches in Croydon at the end of the month it will bring with it no fewer than 35 food outlets, creating an eating out hub in an area with previously few options.”