Adventure Cinema 2023

Challenge

Following a successful 2022 campaign, Full Fat was appointed to raise awareness of Adventure Cinema’s 2023 season of outdoor cinema screenings in an increasingly saturated market to help sell tickets. With minimal new films or locations, the event had limited new features to announce.

What we did

Using insight that films are the number one trigger of nostalgia for Gen Z and Millenials, we handpicked Adventure Cinema’s old school classic screenings like Matilda, Dirty Dancing and Harry Potter to play into feelings of simpler, carefree times.

We developed a narrative that played on consumer feelings of nostalgia and pitched directly to each Adventure Cinema location to deliver high level nationwide coverage.

Results

205M PR reach in titles including regional, national & consumer publications
146 pieces of media coverage including The I Paper, Sheerluxe, The Handbook Londonist, The Nudge, Daily Echo, Staffordshire Live, Bristol Post, Swindon Advertiser & more!
100% postive sentiment

BEN LOVELL, CO- DIRECTOR ADVENTURE CINEMA

'We have been working with Full Fat for a number of years now and we love what they do. They're a great bunch of people to work with and consistently get great coverage for our events.'