THE BRIEF

Poretti tasked Full Fat with curating a premium, brand-led experience in its heartland, Lake Como, to bring the beer’s Northern Italian roots to life.

The goal: drive awareness through an influencer-led campaign that positioned Poretti as the go-to beer for modern food, travel, and lifestyle lovers.

WHAT WE DID

We hosted an unforgettable influencer trip to Lake Como, spotlighting the region’s beauty and Poretti’s provenance. The itinerary included a visit to the Birrificio Angelo Poretti Brewery in Valganna, a picturesque boat tour across the lake, and a signature long-table feast.

To maximise impact, we curated a diverse talent pool aligned with key brand pillars, food, lifestyle, and travel, ensuring rich, varied content that told the full Poretti story.

The focus: aspirational, premium storytelling with the product always front and centre, making Poretti synonymous with the Northern Italian lifestyle.

RESULTS

Reaching millions - 5.7m influencer reach

Packed guest list - 22 influencers

Starting conversations - 265 IG stories and 31 in-feed posts shared

Building awareness - 4,530+ follower growth

“Full Fat fully understood what we wanted to achieve and brought the brand to life with impeccable execution. Their network, creative ideas and collaborative approach make them the perfect partner”

Joanna McNeill Senior Brand Manager, Poretti