LAUNCHING OUR FIRST B CORP IMPACT REPORT
At Full Fat, we don’t believe in ticking boxes; we believe in tearing them up and building something new and pushing ourselves to do better. That’s why, just under a year since becoming a certified B Corp, we’re thrilled to launch our first-ever B Corp Impact Report.
The first step was to get B Corp certified in 2024, and now, with our first-ever impact report, we want to reflect on the progress while keeping ourselves accountable.
A Year of Full Fat Impact
B Corp status isn’t just a shiny badge. It’s a rigorous assessment across five key areas: Community, Customers, Environment, Governance, and Workers, and a public commitment to transparency and accountability. With a score of 103.8, we reflect on what we’ve done so far and what lies ahead.
PEOPLE
Our people are our power, and building a workplace that celebrates difference, supports wellbeing, and champions growth is non-negotiable at Full Fat.
Highlights:
Representation: 66% of our senior management team are women, 33% of our board are from ethnic minority backgrounds, and over a third of our team identify as having a registered disability.
Policies with purpose: From enhanced parental leave and menopause support to flexible and neurodiverse-friendly working practices.
AGENCY WORK
Our campaigns are designed to resonate deeply with culture and communities, and that starts with how we build them.
Highlights:
Inclusive marketing training: We brought in Chin Ru Foo (CEO of Crew & Riot) to deliver a powerful session on inclusive marketing and how we can do better in our day-to-day work.
Real people, real stories: Our internal language guide and diverse creator networks ensure representation is embedded in every campaign we work on.
Cultural Resonance Index®: This proprietary approach helps brands connect meaningfully, with purpose and positive emotion at the heart of campaigns.
PLANET
From our suppliers to our recycling bins, we’re making tangible improvements.
Highlights:
100% of our carbon emissions in 2024 were offset through Ecologi. We aim to reduce our emissions by 20% by 2027.
Greener operations: We use First Mile’s zero-to-landfill system, and we champion eco-conscious commuting.
Sustainable supply chain: We prioritise independent, local, and minority-owned suppliers, keeping our footprint and impact local and meaningful.
GIVING BACK
Our business success is only meaningful if it lifts others with us.
Highlights:
£20,000+ worth of pro-bono support offered annually to purpose-driven organisations.
Annual charitable donations are voted on by our team. In 2024, £3,483 went to Hackney Food Bank.
Paid volunteering days: From prepping meals at Feast With Us to individual initiatives, our team gets stuck in.
COMMUNITY: Building the Industry We Want to See
Our mission has always been to challenge the industry and push for a better future. Our focus here is building meaningful partnerships while also investing in future.
Highlights:
Partnership with Brixton Finishing School: Talks, mentoring, workshops and hires that support underrepresented talent in marketing.
Launch of FOLD: A new knowledge-sharing community contributing to promoting positive change in the industry.
No Filter: Our cultural content platform that delivers meaningful engagement with Gen Z and Millennial audiences.
DEI COMMITMENT
We were recognised by PR Week and PR Moments for our industry-leading DE&I work, including being highly commended in the category: Small Consultancy at this year's PRWeek People & Places Awards 2025. And 100% of our team says they’d recommend Full Fat as a great place to work.
LOOKING INTO THE FUTURE
This report marks a huge milestone for us, but it’s also the starting point to continue to make ourselves accountable. We know that this work is a long path, but our mission is clear: create a marketing industry that’s more inclusive, more responsible, and more culturally connected.
Want to collaborate or learn more? Get in touch here.