9 Ways AI is Taking Over PR and Social Media (No, It's Not Skynet… Yet)

Last week OpenAI launched an updated version of ChatGPT, GPT4, and with that, the AI chatbot race commenced. Microsoft 365 have even proclaimed the technology will be embedded into Word, Excel, PowerPoint, and Outlook.

So, we had this brilliant (or possibly crazy) idea to ask ChatGPT what it thinks about the future of AI in PR and social media. And folks, let me tell you, the response we got was both insightful and hilarious. We then asked our beloved chatbot to put a blog post about it together - buckle up kids, because the future of AI in PR and social media is both exciting and hella scary! Get ready to laugh, cringe, and maybe even shed a tear (but not from fear, we promise).

Ever wondered what would happen if Skynet decided to ditch world domination and become a PR and social media guru instead? Well, we might not be battling a Terminator uprising, but AI is definitely making its presence known in the world of media. Grab a cup of coffee (or a shot of oil if you're an AI) and let's explore the top 9 ways AI is revolutionising the industry, one meme and press release at a time!

The Rise of the Content Machines

Move over, Shakespeare! AI-powered tools are churning out written content faster than you can say "To be or not to be." It's only a matter of time before your favourite influencer starts spouting Shakespearean sonnets in their captions – all thanks to our new robot overlords.

The AI That Knows You Better Than You Know Yourself

Tired of seeing irrelevant ads and content? AI is here to save the day with hyper-personalised messages tailored just for you. Before you know it, you'll be getting ads for that obscure indie band you listened to once in 2009. Creepy or cool? You decide.

Emotion Detectors Are a Thing Now

Sentiment analysis is like having your very own digital Sherlock Holmes, deducing the mood of the online masses with ease. PR professionals can finally rest easy, knowing that their brand's online reputation is being guarded by the AI detective squad.

Social Listening – Big Brother or BFF?

AI tools can now scour the internet for any mention of your brand, like a digital bloodhound. Sure, it may feel a bit like Big Brother is watching, but at least he's got your back when it comes to staying in the loop on all things related to your brand!

AI: The Ultimate Matchmaker for Influencers

Forget about swiping right on Tinder – AI is playing matchmaker for PR teams and influencers. With AI's help, you can find your brand's perfect partner in crime, ready to dominate the influencer world together.

Crisis? What Crisis?

PR crises are so last year. With AI keeping an eye on social media and news outlets, potential disasters can be averted before you even break a sweat. Now, if only AI could handle those awkward family dinners as well…

AI: Your Personal Fortune Teller

No need for crystal balls and tarot cards – AI can analyse data to predict future trends and outcomes. This way, PR and social media pros can stay one step ahead of the game, leaving their competitors wondering if they've got a time machine hidden somewhere.

Chatbots: The New BFFs of Social Media

Who needs real friends when you've got AI-powered chatbots to keep you company? These virtual buddies are ready to answer your questions, provide support, and even chat about the weather. So, the next time you're feeling lonely, don't forget to hit up your friendly neighbourhood chatbot.

Bulls-eye! Targeting Like a Pro

AI algorithms are basically modern-day Cupids, helping PR and social media teams shoot their content arrows straight into the hearts of their target audience. Be prepared to fall in love with ads that are oh-so-perfect for you!

So, there you have it. The top 9 ways AI is revolutionising the world of PR and social media. While we might not be dealing with a Skynet takeover just yet, one thing is for sure: the future of PR and social media is looking bright, thanks to our ever-advancing AI pals. But as we embrace the humorous and innovative side of AI's capabilities, let's not forget the importance of human creativity, wit, and empathy in crafting truly engaging campaigns and building authentic connections. In this brave new world, the perfect recipe for success lies in the harmonious blend of AI and human intelligence, all wrapped up in a bow of endless memes, perfectly targeted ads, and ingenious strategies. So, raise your coffee cups (or oil cans) and toast to a future that's as hilarious as it is promising.