Wanting it all.
On the eve of my “official” first week back from maternity leave, my brain is fizzing. It’s like popping candy up there. One moment there’s excitement about the freedom from little ones demanding every ounce of my attention; to pangs of sadness, guilt and regret about what I might miss; to the buzzing of ideas surrounding where we will take the agency next. All made possible through space away allowing fresh perspectives and every founder's constant battle to work more “on” the business than “in”. Then those looming nerves and niggles of self-doubt with questions looping in my head - Am I still good at my job? Do the team even need me? Is my brain ever going to be the same again after a battleground of sleepless nights for 365+ days straight??
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Building your confidence and overcoming imposter syndrome.
As a 23 year old PR Account Executive, the fear of imposter syndrome is very real. What I didn’t realise though, is that no matter how senior you are, what job title you have or how long you’ve been in the game everyone feels like a fish out of water sometimes.
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Full Fat's August Digital Bulletin
This month, we saw the famous slip of Facebook in the ‘Top 10’ on the App Store, as well as advertisers struggling with short video content. In better news, the Women’s England team brought it home and we got insight on how our content can best perform, whether that’s Reels or using the perfect hashtags.
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Full Fat's July Digital Bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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Starting your career over at 30
My life in PR began over a decade ago in Singapore. My career was flying and nothing could get me down. Then, COVID-19 hit and I got unceremoniously dumped by the company I was working for. I took this as a sign and moved to London in 2020, in the thick of the pandemic, to pursue my Master's degree. A year later, I found myself hunting for a PR job again, but in the unchartered waters of the UK.
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What the PR industry can learn from the Lionesses
“We changed society today”
That’s how Sarina Wiegman, England women’s football coach, closed yesterday’s press conference, and she’s not wrong. After 56 years of pushing for inclusion, representation and acknowledgement finally, the women have brought it home.
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THREE PIECES OF ADVICE FOR THE MODERN PR
After finishing university and trying my luck in journalism, I quickly decided I wanted to keep writing as a hobby. The number of unpaid internships that were required before even being considered for a paid role was demotivating, and also unrealistic if you wanted to rent a flat in London and actually have a social life…
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Social Media Management: Debunking the myth of the ‘Glorified Tweeter’.
It’s 2022. Social media giants have been around since 2004 and what was once a role for the few brands that could afford it, it’s now a key part of every marketing strategy.
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Full Fat's June Digital Bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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WHAT’S FOR LUNCH?
A few years ago I decided to enrol in a part time course to become a Naturopathic Chef at the London College of Naturopathic Medicine. My reason was simple; I wanted to explore the connection between what we consume and how we function, and understand how diet can elevate wellbeing and impact our lifestyle.
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Full Fat's May Digital Bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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Full Fat’s Top Tips For Managing Mental Health In The Workplace
Here at Full Fat we’re big believers in being open about mental health.
It's a key focus when it comes to our company ethos. We know that it can all get too much sometimes, especially in agency life, but it doesn’t have to be like that! Our superstar team has put together rituals, methods and approaches they swear by to support their heads.
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Full Fat's April digital bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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Full Fat+: Our cultural programme to support workplace wellbeing
‘A closer look into how Full Fat runs its internal social and cultural wellbeing programme’
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Full Fat's March digital bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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Juggling motherhood and a career in the modern day working world
A lot has changed for women in the workplace with the 1970’s introduction of equal pay, together with the right to statutory maternity leave and reinstatement. Mothers, however, find it a much harder playing field, constantly apologising for leaving work early or working late into the night after bedtime as their little one sleeps. Despite great progress, there is still a lot more to be done. A recent report stated that 57% of staff find employer's parental leave policy inadequate, and with nursery fees increasing working women are feeling the pressure more than ever.
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Bridging The Workplace Diversity Gap This International Women’s Day
Despite new initiatives to recruit and retain diverse talent, creative industries continue to be dominated by straight white men.
In fact, figures from a recent Parliamentary report reveal that since the start of the pandemic, the issue has worsened. Employment in the arts and entertainment sector for women has fallen by 44%, more than any other group in any industry, and yet 46% of grads are still considering a career in marketing.
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Spring pro bono scheme open for organisations supporting racial, sexual, gender, ability and social equality
The next round of our pro bono scheme is ready to take applicants for projects and campaigns taking place April - July 2022. Full Fat’s pro bono scheme was launched last year to provide communication and digital services for organisations supporting racial, sexual, gender, ability, and social equality. Applications for the fourth round close on 14th March.
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Welcome to Full Fat’s brand new monthly digital bulletin!
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
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SEO Secrets: Why you need it for your business
Just over a year ago, I began my marketing career as a Digital Apprentice at Full Fat, and I could write a book with everything I’ve learned so far! I’ve been lucky enough to assist with several campaigns for brands such as Atopia, Nexba, and FULFIL, and I’ve met a team of wonderful people along the way. I love sharing my pearls of wisdom, and recently as part of my apprenticeship, I’ve been learning all about the world of SEO.
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