Full Fat's October Digital Bulletin
Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This month, we’re briefed with an abundance of approaches to be the best PR’s and marketers out there, from TikTok tips, to old-school word of mouth promoting. We see a study in the rise of monetised social content and learn group profiles will be introduced. Read on for your monthly briefing!
1. Over 50% of U.S. creators are now monetising content - Clearly this isn’t the most positive article to read as people in PR, but are we surprised? 48% of monetisors say content revenues represent over half of their monthly income! Read on for recent findings..
2. How to formulate a more effective approach to TikTok marketing - For both organic and paid content, TikTok has published a guide to provide more insights into effective brand strategy which suggests prompts to nail down platform approach. Deffo worth a read if you’re posting!
3. How brands can harness word of mouth marketing - There’s no doubt people act on recommendations from friends or past consumers over brands themselves, it’s time to see the types of campaigns that best encourage conversion of consumers (because did you know 88% of people trust a brand when family or friends
1. The ultimate guide to social media engagement - Success on social media doesn’t mean just increasing followers - engagement is what you want. How do you get there? Jump on trending conversations and practice audience interaction.
2. Twitter launches 'professional' account analytics tab - View an updated overview of the performance of your account now! This gives pros the ability to track performance, discover product offerings and tap into additional resources. About time Twitter - no dive in and let us know your thoughts!
3. Instagram tests group profiles - You heard it here first, Instagram seeks to expand the possibility of group profiles. The development will allow users to join as members or administrators, to share content publicly or privately… Would you take-part?
1. Spotify launches new site to sell tickets to live music events - To diversify its revenue stream and leverage their user base, Spotify’s aim is to be a one-stop shop for everything in the music world. “Tickets.spotify.com is our latest test,” - which could alert us all on that one artist we’ve always wanted to watch live - sounds good to me!
2. Kanye West to buy social media platform Parler - That’s right, West is making headlines again after buying the app that pitches itself as a “viewpoint-neutral social media app dedicated to freedom of expression”- which of course aligns with his controversial (and somewhat questionable)ways. Will you be downloading it?
3. Disaster for World Cup with ‘beer drought’ fears - We’re approaching November, and that means one thing - the World Cup! (HELL YEAH). However there is one thing us Brits are finding alarming, which is the recent news of brewery and delivery workers taking strike action. Does this mean the UK’s beer supply could be in danger at one of mankind’s biggest sporting events!? Find out the latest.
To find out how Full Fat can take your digital strategy to the next level, or if you just fancy a chat!, drop us a line at digital@wearefullfat.com. See you next month!