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Sziget 2018

UK PR Campaign

 
 
 
 

The Brief


Sziget appointed Full Fat to handle UK PR with the objective of increasing UK ticket buyers.

 

Solution


Full Fat created a high reaching campaign that aligned the festival with respected tastemaker platforms as well as secure placements with far reaching media. The campaign incorporated media partnerships, festival guides, news placement and press trips that would allow media to experience the festival.


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Results


Increase of total festival capacity from

450k in 2017 to 525k attendees in 2018


10

high profile features


40

high profile news placements


4* review

The Independent


10

high profile festival guides


Outstanding reviews

from CRACK, Clash & NME


Increase of UK festival ticket holders from 4k to 20k

(second biggest population after Hungary)


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“We Are Full Fat are an excellent agency to work with, not only do they deliver phenomenal work, they are also great people to work with. I would recommend them to anyone looking for an agency that understands pop culture, music and events.”

Jasmine Skee, UK consultant, Sziget

 

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