SOCIAL MEDIA MANAGER
Full Fat is looking for a passionate, creative and strategically driven Social Media Manager to oversee and manage our client’s social media accounts. These accounts primarily sit within the food, drink, venues and events sectors.
The overall purpose of the Social Media Manager role will be to lead on the day-to-day social media strategy across our client accounts in order to boost awareness, engagement and market/mind share, with a strategy that reflects overall annual business objectives.
This role will involve managing multiple accounts, across a variety of platforms (primarily Facebook, Instagram and Twitter), the development of high caliber content calendars, ROI focused advertising strategies and influencer strategies, consistent community management, all with a personal client relations approach. We run organic and paid campaigns, both on a project and retained basis, so experience running campaigns from both perspectives is key.
Full Fat is an agency that has a fast pace, does amazing work, and prides itself on having a team full of modest super stars. Our mission is to create great news for amazing people, phenomenal places and innovative products.
This role will see you manage the day-to-day accounts for multiple brands and projects within Full Fat’s roster.
Planning, creation and implementation of monthly content calendars
Writing engaging, eye-catching and entertaining copy - we need a wordsmith!
Continuous monitoring and refinement of advertising strategies, daily spends and audience response through Ads Manager/Power Editor
Consistently being proactive and ‘social’ in your community management style
Managing budgets and timelines
Building and delivering reports on a bi-weekly and monthly basis
Managing client relations, expectations and ongoing account growth/ upset opportunities
Add to our database of reliable content creators who support our work when necessary (photography, videographer)
Develop our database of industry contacts and social media influencers
Support proposal construction and new business pitches
Support the development of junior team members skillset and knowledge
Attended relevant digital marketing industry events
Organising and attending photo and video shoots, as well as managing edits
3+ years minimum experience working with a variety of social media accounts within an agency or as a freelancer
Good project management skills to manage multiple content schedules, social communities and advertising strategies
Competent knowledge of paid and organic social media strategies across Facebook, Instagram & Twitter (Ads-Manager experience is essential)
Strong writing skills to engage audiences with creative copy to drive client tone, voice, language and purpose
Have a good eye for attention grabbing content - directing clients, photographers and videographer will be a regular occurrence
Are data and analytically minded in approach (social content and strategy must work hand-in-hand)
Adobe Photoshop skills would be a bonus
YOU MUST BE
Passionate about social media marketing, its value and future
Personable, honest and transparent
Organised and flexible in your work approach
Be a keen listener, communicator and relationship builder - internal and external
Work well under pressure and enjoy the fast paced, reactive nature of social media
Have a keen interest in the food, drink, lifestyle and events industry