SENIOR PR ACCOUNT EXECUTIVE
Full Fat is looking for a passionate, creative and forward-thinking Senior PR Account Executive to deliver the day-to-day account execution of our clients, predominantly across alcohol brands, food & drink and experience sectors.
Full Fat is seeking a Senior Account Executive with a minimum of two year’s experience within the PR industry, they must have a good knowledge of the media and a solid black book of journalists that they can call on. Previous work within brands and f&b sector is desired. An understanding of the changing media landscape is essential with a good knowledge of opportunities available to our client roster.
This role requires the applicant to manage some smaller clients and deliver a full campaign, this means good time management, organisational skills, general knowledge of culture, enthusiasm for new projects. It is essential that the applicant is a strong writer and has a clear understanding and ability in the drafting of press materials, copy and more.
WHAT YOU WILL BE DOING
This role should see you deliver on multiple accounts at any one time. You should be building relationships with journalists and placing coverage for our clients. You should have a medium amount of client contact regarding logistics and in some cases you would be trained on having your own clients. You should be providing support across event clients via accreditation, creative ideas, providing media lists, writing press materials, sourcing and engaging with influencers and more. You should be involved in on site events, so a number of weekends and evenings should be required for this role.
Writing coherent and factually accurate press releases that require minimal amends from seniors and clients
Writing coherent advertorial and competition copy that require minimal amends from seniors and clients
Identifying publicity opportunities as directed
Producing internal copy for newsletters, internal briefings and notice boards
Competent in all written communications such as e-mails, letters, briefings, agenda etc, both internally and externally to colleagues, clients and journalists with good spelling, punctuation and grammar
An understanding of how the media works in the areas in which Full Fat operate - the opportunities and ‘slots’ available, building relationships with journalists and their “little black book”, knowledge of the media landscape across print to broadcast to digital.
A desire to develop and discover new media opportunities
Fully managing the process of press release distribution including creating sell in sheets
Helping to sell items in to media as directed
Understanding and running programmes of media promotional activity, such as competitions, reader offers etc
Proactively looking for press opportunities, working alongside managers
Confident in making verbal approaches to all journalists - consumer, business-to- business and trade - to sell in ideas and discuss opportunities whether face to face or over the phone
Assist in the organisation of events ranging from press accreditation, on site interviews, photo calls, press conferences, training days etc on behalf of clients
Writing weekly updates to clients
Having weekly calls with clients
Liaising with Account Directors and Head of Operations regarding campaign delivery
Writing activity schedules
To actively participate in meetings. Helping in the preparing for the meeting and in presenting elements as directed
Planning for meetings and setting agendas
Leading meetings where appropriate
Participating in client kick off meetings where appropriate
Participating in presentations to existing clients and at new business pitches
Play a part in new business and client brainstorms.
Liaise with clients at a junior level in a confident manner and build good working relationships
Undertake media and administration research for new business pitches and current client programmes as required
Approach & Aptitude
At Full Fat we’re just that, we’re looking for someone that throws everything at it, a hungry, driven and ambitious addition to our growing team
We’re looking for a results driven candidate, someone that loves seeing their work in print, online, on the radio and on TV
Organisation and time management must come naturally as Full Fat collectively works with over 35+ clients at any given time