Russian Standard Vodka
Music & Fashion
Raise the credibility of Russian Standard Vodka brand among a mass millennial audience.
Full Fat delivered a campaign focused on building Russian Standard Vodka’s credentials in the key millennial passion points of music and fashion.
Activity included a partnership with global media brand Vice, which culminated in the i-D Mix Russian Standard Vodka stage at London festival Field Day. The stage featured the likes of AG Cook, Mumdance and Cashmere Cat and more all performing to a 45,000 strong audience. This was followed by the trendsetter Moschino Mansion event attended by i-D’s favourite nightlife stars, models, fashion designers and musicians such as Jeremy Scott, A$AP Rocky and Lindsay Lohan.
Russian Standard Vodka brand ambassador held a wrap up immersion for all the editors and decision makers at Vice, meaning we continued to be forefront of mind post the campaign.