RSV-Moschino.jpg

Russian Standard Vodka

Music & Fashion

 
 
 
 

The Brief


Raise the credibility of Russian Standard Vodka brand among a mass millennial audience.

 

Solution


Full Fat delivered a campaign focused on building Russian Standard Vodka’s credentials in the key millennial passion points of music and fashion.

Activity included a partnership with global media brand Vice, which culminated in the i-D Mix Russian Standard Vodka stage at London festival Field Day. The stage featured the likes of AG Cook, Mumdance and Cashmere Cat and more all performing to a 45,000 strong audience. This was followed by the trendsetter Moschino Mansion event attended by i-D’s favourite nightlife stars, models, fashion designers and musicians such as Jeremy Scott, A$AP Rocky and Lindsay Lohan.

Russian Standard Vodka brand ambassador held a wrap up immersion for all the editors and decision makers at Vice, meaning we continued to be forefront of mind post the campaign.

 

RSV Moschino influencer.jpg

 

Results


117

pieces of coverage including Daily Mail, Evening Standard, Sunday Times Style, Cosmopolitan, imbibe

 

20%

increased brand awareness


300 million reach


RSV Moschino Bar.jpg

“We’ve been working with Full Fat for over three years, they are an extension of our team and never dissapoint. They have their fingertips on every element of culture which no other agency can rival.”

Rebecca Heathcote, Head of Brand Russian Standard Vodka

 

More Case Studies