Full Fat is looking for a passionate, creative and forward-thinking Account Manager with at least 3 years of relevant PR experience, to join its growing team. The Account Manager's role will be to drive accounts that the agency passionately works with within the lifestyle, events, food, drink and brands sectors.

The right candidate is a capable and confident operator, who has a thorough understanding of the media and possesses the required skills to generate media coverage in all areas of PR.


The role will involve implementing strategies and activities as detailed by the agency's Account Directors, ensuring that programmes and objectives are adhered to and that accounts are well organised. The right candidate will be able to manage their delivery teams effectively and become a trusted advisor to clients.


Written Work

  • Writing coherent and factually accurate press releases that require no or minimal amends from seniors and clients

  • Ability to draft feature copy for trade, corporate and business publications for a client that is well informed and appropriate to the end user with minimal client or media amendment

  • Amending and improving press releases and internal copy drafted by account executives

  • Capable of writing creative new business proposals with direction from Account Directors, drafting evaluation reports, speeches and presentations as required

Media Skills

  • Complete understanding of how the media works in the areas that the agency operates

  • Own a developed and burgeoning black book of relevant media contacts

  • Driving the media relations programme for all clients as laid out in the agreed programme of activity with Account Directors

  • Proactively seeking and identifying publicity opportunities to ensure the maximum level of coverage is achieved for clients and projects

  • Overseeing programmes of media promotional activity such as competitions, sampling offers, reader offers etc...

  • Proactively looking for opportunities to grow the media horizons of the client

  • Competent in all verbal approaches to journalists - consumer, business-to-business and trade, to sell in ideas and discuss opportunities

  • Plan and manage the organisation of events ranging from workshops, photo calls, press conferences, training days etc... on behalf of clients

  • Understand and advise on media handling including interview briefings, developing Q&A’s, exclusives, embargoes and damage limitations

  • Broker and secure contra and paid media partnerships with key media

  • Negotiate major media promotions and advertorials

  • Alert clients to PR risks or opportunities presented by broader areas of corporate responsibility, e.g employment practices, health and safety at work

  • Select and develop sponsorships including planning, contractual agreements and activity organisation


  • Lead meetings, ensuring adequate preparation and that Account Directors or seniors are fully briefed on meeting agendas

  • Take a key role in presentations to existing client and at new business pitches

General Skills

  • Lead new business brainstorms and have a creative input in all new business pitches for relevant accounts

  • Ability to play a central role within the team and take full responsibility for owned clients

  • Have an eagle eye for proof reads of any written material produced for client

  • Have developed a useful and relevant list of business contacts

  • Mature ability to brief designers, photographers, printers in a knowledgeable and precise manner, negotiate costs, manage quality control deadline problems etc...

  • Ability to motivate and supervise a team

  • Have a full understanding of financial controls on all accounts, mark-up rules and budgeting procedures

  • Commission and analyse research including surveys and focus groups

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