PR ACCOUNT MANAGER
Full Fat is looking for a passionate, creative and forward-thinking Account Manager with at least 3 years of relevant PR experience, to join its growing team. The Account Manager's role will be to drive accounts that the agency passionately works with within the lifestyle, events, food, drink and brands sectors.
The right candidate is a capable and confident operator, who has a thorough understanding of the media and possesses the required skills to generate media coverage in all areas of PR.
WHAT YOU WILL BE DOING
The role will involve implementing strategies and activities as detailed by the agency's Account Directors, ensuring that programmes and objectives are adhered to and that accounts are well organised. The right candidate will be able to manage their delivery teams effectively and become a trusted advisor to clients.
Writing coherent and factually accurate press releases that require no or minimal amends from seniors and clients
Ability to draft feature copy for trade, corporate and business publications for a client that is well informed and appropriate to the end user with minimal client or media amendment
Amending and improving press releases and internal copy drafted by account executives
Capable of writing creative new business proposals with direction from Account Directors, drafting evaluation reports, speeches and presentations as required
Complete understanding of how the media works in the areas that the agency operates
Own a developed and burgeoning black book of relevant media contacts
Driving the media relations programme for all clients as laid out in the agreed programme of activity with Account Directors
Proactively seeking and identifying publicity opportunities to ensure the maximum level of coverage is achieved for clients and projects
Overseeing programmes of media promotional activity such as competitions, sampling offers, reader offers etc...
Proactively looking for opportunities to grow the media horizons of the client
Competent in all verbal approaches to journalists - consumer, business-to-business and trade, to sell in ideas and discuss opportunities
Plan and manage the organisation of events ranging from workshops, photo calls, press conferences, training days etc... on behalf of clients
Understand and advise on media handling including interview briefings, developing Q&A’s, exclusives, embargoes and damage limitations
Broker and secure contra and paid media partnerships with key media
Negotiate major media promotions and advertorials
Alert clients to PR risks or opportunities presented by broader areas of corporate responsibility, e.g employment practices, health and safety at work
Select and develop sponsorships including planning, contractual agreements and activity organisation
Lead meetings, ensuring adequate preparation and that Account Directors or seniors are fully briefed on meeting agendas
Take a key role in presentations to existing client and at new business pitches
Lead new business brainstorms and have a creative input in all new business pitches for relevant accounts
Ability to play a central role within the team and take full responsibility for owned clients
Have an eagle eye for proof reads of any written material produced for client
Have developed a useful and relevant list of business contacts
Mature ability to brief designers, photographers, printers in a knowledgeable and precise manner, negotiate costs, manage quality control deadline problems etc...
Ability to motivate and supervise a team
Have a full understanding of financial controls on all accounts, mark-up rules and budgeting procedures
Commission and analyse research including surveys and focus groups