PR ACCOUNT EXECUTIVE
Full Fat is looking for a passionate, creative and forward-thinking PR Account Executive to deliver the day-to-day account execution of our clients. This role will be working with the agency’s brand, lifestyle and food & drink clients.
Full Fat is seeking an Account Executive with a minimum of one year’s experience within the PR industry, they must have a good knowledge of the media and a growing black book of journalists that they can call on. Previous work with brands is essential, experience within the alcohol and lifestyle sectors is desired. An understanding of the changing media landscape is key with a good knowledge of opportunities available to our client roster.
This role requires the applicant to support on tasks to execute client campaigns, this means good time management, organisational skills, general knowledge of culture and enthusiasm for new projects. It is essential that the applicant is a strong writer and has a clear understanding and ability in the drafting of press materials, copy and more. They must also be a good communicator and a team player. Full Fat is an agency that moves fast, does amazing work and prides itself on having a team full of stars who are connected by a passion for culture, creativity and media.
WHAT YOU WILL BE DOING
This role will see you deliver on multiple accounts at any one time. You will be building relationships with journalists and placing coverage for our clients. You will have a small amount of client contact regarding logistics. You will be providing support across event clients via accreditation, creative ideas, providing media lists, writing press materials, sourcing and engaging with influencers and more. You will be involved in on-site events, so a number of weekends and evenings will be required for this role.
Writing coherent and factually accurate press releases that require minimal amends from seniors and clients
Writing coherent advertorial and competition copy that require minimal amends from seniors and clients
Identifying publicity opportunities as directed
Producing internal copy for newsletters, internal briefings and notice boards
Competent in all written communications such as e-mails, letters, briefings, agenda etc. both internally and externally to colleagues, clients and journalists with good spelling, punctuation and grammar
An understanding of how the media works in the areas in which Full Fat operate - the opportunities and ‘slots’ available, building relationships with journalists and their “little black book”, knowledge of the media landscape across print to broadcast to digital
A desire to develop and discover new media opportunities
Fully managing the process of press release distribution including creating sell in sheets
Helping to pitch ideas and items in to media as directed
Understanding and running programmes of media promotional activity, such as competitions, sampling offers, free for every reader offers etc.
Proactively looking for press opportunities, working alongside managers
Confident in making verbal approaches to all journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities whether face to face or over the phone
Assist in the organisation of events ranging from press accreditation, on site interviews, photo calls, press conferences, training days etc. on behalf of clients
To actively participate in meetings. Helping in the preparing for the meeting and in presenting elements as directed
Participating in client kick off meetings where appropriate
Participating in presentations to existing clients and at new business pitches
Play a part in new business and client brainstorms
Liaise with clients at a junior level in a confident manner and build good working relationships
Undertake media and administration research for new business pitches and current client programmes as required
Approach & Aptitude
At Full Fat we’re just that, we’re looking for someone that throws everything at it, a hungry, driven and ambitious addition to our growing team
We’re looking for a results driven candidate, someone that loves seeing their work in print, online, on the radio and on TV
Organisation and time management must come naturally as Full Fat collectively works with over 35+ clients at any given time