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Mighty Hoopla

2018 PR Campaign


The Brief

Having successfully launched Mighty Hoopla’s first green field festival in 2017, Full Fat was tasked with building on this success and navigating the festival’s move to a new South London location.



Full Fat created a vibrant and creative PR campaign that positively communicated the festival’s change of location whilst speaking to a much bigger audience via more high profile media placements.

Full Fat ensured momentum through an ongoing press office with media, news, key feature placement, artist liaison, influencer outreach and trade profiling, aiding the curation of innovative content throughout.


“The most fabulous of all fests, Mighty Hoopla is a queer pop-focused celebration of trash, camp & drag.”

The Guardian

“If there is a sillier, glitterier, more fun festival than this one-day affair, we will eat our jewel-encrusted unicorn horns and tutus.”


“It [Mighty Hoopla] rewrites the rules of what a music festival should be, using glitter and glamour to turn a tired old formula on its head while celebrating modern LGBT+ culture in the simplest way possible – with drinking, singing and dancing.”


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200+ pieces of coverage

for 2018, including The Guardian, Independent, BBC Radio, 6Music, Daily Telegraph, Metro, Evening Standard, Metro, i-D, NME, Attitude, Noisey and more

Over 11 million reach for 2018

Sold out 2018 festival edition with

over 16, 000 attendees

“Full Fat's attention to detail and care for their client is unrivalled. Nothing is too much and we love working with them.”

Glyn Fussell, co-founder of East Creative


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