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Funicular

Journey To The Underworld

 
 
 
 

The Brief


Full Fat were brought on board to help amplify the profile of Funicular as the ‘brand behind the show’, put it ahead of its competitors and to sell out its brand new ‘Journey To The Underworld’ production and partnership with MasterChef The Professionals finalist Louisa Ellis.

 

Solution


Full Fat developed a strategy that delivered high profile regional, consumer and lifestyle previews, reviews and features. Full Fat organised and hosted an invite only press event to showcase the offering and engaged with a number of influencers to produce organic content from their experiences of the show to drive further ticket sales.

 

“We don’t want to tell you too much about the experience, but if you’re looking for a Halloween experience to end all others, this is the one.”

STYLIST

“Oh, the meal. Designed by 'Masterchef' finalist Louisa Ellis, it's an immaculate, beautiful and unbelievably delicious four courses, served by lamplight and plated like a high-end restaurant.”

Time Out

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Results


77%

OF ALL TICKETS SOLD

30

CONTRA-INFLUENCER PARTNERSHIPS


50 million reach


108

pieces of coverage including Metro, Evening Standard, SUNDAY EXPRESS, BBC, THE NUDGE, STYLIST

 

90

MEDIA ATTENDED THE LAUNCH EVENT


"Full Fat played an integral role in generating the interest and buzz in our follow up show 'Journey to the Underworld'. We had fantastic coverage and were delighted with the impact on sales we saw as a result.

They were a pleasure to work with throughout"

CRAIG WILKINSON - FUNICULAR FOUNDER, DIRECTOR AND WRITER

 

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