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Darwin & Wallace

Retained

 
 
 
 

The Brief


Successfully launch new locations by engaging local businesses, media and local ambassadors and maintain awareness through retained activity and deliver regional, consumer & national coverage around each opening.

 

Solution


Full Fat developed launch strategies for four locations, incorporating trade and consumer media outreach, media partnerships for exclusive first look events with The Nudge plus media and local business events to showcase the locations and menus.

To maintain awareness and engagement Full Fat developed The Address, a monthly newsletter sharing cultural content inspire by each area.

Partnerships with brands and influencers have allowed for bespoke events to further showcase each location to consumers. Trade news and features along with award outreach has also communicated the brand as a success story within the industry.

 

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Results


Launch EVENTS for the openings of No 197 Chiswick Fire Station, No 29 Power Station West and 601 Queen’s Rd ranging from

300-500 attendees per event


1,500+

pieces of coverage across national, trade, consumer, online & influencer media including Vogue, Conde Nast Traveller, The Telegraph, The Times and more in just over two years


Brokered and managed marketing and event partnerships with The Nudge, Sheerluxe, Culture Whisper, Bar Chick and The Assistant Room


Trade exclusive news and interviews with Propel, Hot Dinners, Big Hospitality, MCA and more


10 brand activations

and event collaborations, including workshops and media dining experiences


Successfully applied & won ‘Best Pub’ in 2016

for No 1a Duke Street and 2017 for No 29 Power Station West in the Restaurant & Bar Design Awards, ‘Best New Venue Battersea’ No 29 Battersea Power Station West, Best Brunch in Kensington/Chelsea, no 11 pimlico road in the Design My Night 2018 Awards and ‘Best Pub’ in 2017 for No 32 The Old Town in Time Out’s Love London Awards


GrEW ‘The Address’ from

11k to 19k newsletter subscribers

 

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