Darwin & Wallace
Successfully launch new locations by engaging local businesses, media and local ambassadors and maintain awareness through retained activity and deliver regional, consumer & national coverage around each opening.
Full Fat developed launch strategies for four locations, incorporating trade and consumer media outreach, media partnerships for exclusive first look events with The Nudge plus media and local business events to showcase the locations and menus.
To maintain awareness and engagement Full Fat developed The Address, a monthly newsletter sharing cultural content inspire by each area.
Partnerships with brands and influencers have allowed for bespoke events to further showcase each location to consumers. Trade news and features along with award outreach has also communicated the brand as a success story within the industry.