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Boiler Room

Youth TV


The Brief

To drive narrative around Boiler Room’s enhanced youth TV proposition within trade and consumer media, profiling the young creators Boiler Room is helping to develop, including Alhan Gençay and Snoochie Shy.



Full Fat developed two separate strategies for trade & consumer media which delivers a clear narrative around the proposition and places the content within it via high profile exclusives and features with talent and Boiler Room stakeholders.





Exclusive feature with Digiday

In depth interview

with CCO, Stephen Mai in record of the day

Print exclusive with The Times

(print & online) on episode 1, Inside, Ballys & Bibles

“Boiler Room expands beyond music streaming to culture and politics with new video push.”



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