To launch and position 4:3 as the evolution of the media brand. Platform agnostic, hyper curated content lives where the videos are seen and heard online and IRL. 4:3 is a platform for curious minds and the culturally connected to explore films unseen and discover cultures that are underground. Content is distributed through seasons and with purpose.
B2B: Position 4:3 as an evolution of the media brand and a platform for brands to curate and commission content to a culturally connected audience.
B2C: Position 4:3 as the netflix for the underground. Placement to be positioned around:
- Arthur Russell exhibition
- Content (documentaries and archive)
- Queer Manchester - original Boiler Room film
- Curators Elijah Wood, Ryuichi Sakamoto, Peaches and Jenn Nkiru.
Develop separate strategies for trade & consumer launches.
Create a Beta version of the site to give to trade media as a first look, to build in depth features and news stories around.
Launch to trade with exclusive trade announcement and full trade launch.
Launch to consumer with high profile exclusive feature placement, interview placement with curators and event previews for the IRL proposition.