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Also Festival

2017 Campaign

 
 
 
 

The Brief


Also & Salon London challenged Full Fat to raise awareness of the festival’s USPs amongst its target audience and help fortify the festival’s position as one of the most unique events on the calendar.

 

Solution


Full Fat consistently positioned the 1,000 capacity festival amongst some of the biggest UK festival players, garnering coverage across multiple high tier media outlets. Full Fat ensured momentum through an ongoing press office with media, news, thought-provoking features, festival guide placement, influencer outreach whilst brokering a national media partnership with The i.

 

“Also: the festival that promises to blow your mind.”

The i


“Instead of music, this festival has philosophy.”

Independent

“A festival of reflection.”

The Week

“This is a weekend with a difference.”

Daily Mirror

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Results


50+

pieces of coverage FOR 2017, INCLUDING THE GUARDIAN, THE IINDEPENDENTEVENING STANDARDMETROTHE WEEKRED BULLNEW SCIENTIST & MORE

 

Over 100 million reach for 2017


RETURN ON INVESTMENT:

Over 100:1


“You’re looking at a festival where getting out of it takes on a whole new meaning.”

metro

 

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