Also & Salon London challenged Full Fat to raise awareness of the festival’s USPs amongst its target audience and help fortify the festival’s position as one of the most unique events on the calendar.
Full Fat consistently positioned the 1,000 capacity festival amongst some of the biggest UK festival players, garnering coverage across multiple high tier media outlets. Full Fat ensured momentum through an ongoing press office with media, news, thought-provoking features, festival guide placement, influencer outreach whilst brokering a national media partnership with The i.
“Also: the festival that promises to blow your mind.”
“Instead of music, this festival has philosophy.”
“A festival of reflection.”
“This is a weekend with a difference.”